SSU needed a Recruitment Brochure to attract potential students and a View Book for both parents and students taking a tour of the campus. Both pieces needed to be visually stimulating and informational while communicating the vibe of SSU. The Development Director needed a high-end presentation folder with inserts to send to existing and potential donors. The ultimate task—SSU wanted a redesign of Insights Magazine – their bi-annual publication sent to alumni, faculty and parents of students. Many changes were made, from designing consistency within a newly created format to visually developing a hierarchy of editorial content.