The partnership between North Coast Builder’s Exchange (NCBE) began at an important time in NCBE history—one year prior to their 70th anniversary! First, NSD refreshed their brand. It was mutually decided that the new logo needed to retain a hard hat and spell out their name as well as display their acronym. The result is a bold elevated logo with attention getting colors. The visual graphic of construction tape was an important addition as it added another element to use in their marketing materials. Later, NSD was tasked with creating a special flourish to the new logo to announce their 70th year celebration. All membership materials, informational sell sheets, tri-fold and bi-fold brochures on the benefits and services that NCBE offers were created to fit into a custom designed presentation folder that houses everything in one place. It’s a complete package that sells memberships throughout Sonoma, Lake, Napa and Mendocino counties.