The City of Santa Rosa Recreation & Parks had many diverse graphic needs including a City Parks map as well as a mobile booth and vertical displays. Utilizing the theme "Parks Make Life Better!™" – fun, friendly graphics were created to convey outdoor recreational life in Sonoma County. The redesign of Santa Rosa's bi-annual Activity Guide was accomplished by 

reorganizing and streamlining the layout and allowing an enhanced, consumer-friendly marketing tool to emerge. Not only did the page count reduce by 50 pages (saving money on printing and postage) without sacrificing programs, but a template was created for publication continuity and production ease.